About us
About Blühen
There is value in the world that has yet to bloom.
Companies with outstanding technology,
yet struggling to communicate its value.
Brands loved in Japan,
yet still unknown overseas.
Talented people,
yet to find the right work or company.
Communities full of appeal,
yet to connect with new people and opportunities.
The challenge we address is not a lack of value.
It is the potential that remains hidden when existing value
is not communicated or connected with those who need it.
Blühen designs the communication that bridges this gap.
We uncover the essential value of companies, products, people, and communities.
We consider whom to reach, what to communicate, and how to communicate it.
Then we bring it to life through language, branding, creative work, experiences, technology, and people.
We create connections with those who need that value,
turning them into real action: purchases, investment, hiring, business discussions, and participation.
Our name, Blühen,
means “to bloom” in German.
Let value bloom.
This has been the guiding purpose of our work
since the day we were founded.
Mission
Turning potential into impact.
People, companies, products, and communities all have potential that has yet to be fully realized.
We do more than discover that potential. We shape it into value that others can understand and connect it with the people and society that need it.
So that potential does not remain just potential.
We design the path through which value is recognized, chosen, and put to use.
Vision
A society where every form of value finds the right stage to shine.
Good companies whose value is not fully understood.
Good products that do not reach the markets that need them.
Talented people who have yet to find opportunities to contribute.
We want to close these gaps between value and opportunity.
Across countries, cultures, languages, industries, regions, and social positions, we connect what has value with the right people and opportunities, so it can be fairly recognized and fulfill its potential.
That is the society we aim to create.
Value
Be Proud.
Do work we can be proud of.
Go Beyond.
Exceed expectations.
Find a Way.
Start with “How can we?”
Bet on People.
Believe in people’s potential.
Power in Difference.
Turn differences into strength.
Top message
CEO
Yuko Tanaka
A Future Where Everyone Can Shine,
Together, Let’s Step Forward.
"Expanding the choices available to each individual so they can live authentically is one of the keys to guiding society as a whole toward a richer and more sustainable future.
With this belief at its core, Blühen strives to build a society where differences in gender, nationality, or changes in life stage are not treated as barriers to one’s career, but as opportunities to unlock new possibilities.
We create flexible systems and values that empower people to transform life’s transitions into pathways for growth.
Our aim is to create a society where everyone can fully realize their value.
Rather than forcing a choice between personal life and career, we provide options that allow both to be equally respected and fulfilled.
We seek to build a future where life’s turning points and changing circumstances are not constraints, but opportunities to discover new possibilities for themselves.
This is the challenge we are committed to taking on.
Blühen continues to challenge conventions. By crossing boundaries and connecting individual growth with social progress, we serve as a bridge between people and possibilities, creating a future the next generation can be proud of."
Born in Ogaki City, Gifu Prefecture. While studying at Tokyo University of Foreign Studies, she experienced long-term studies abroad at the University of California, San Diego, and Philipps-Universität Marburg in Germany. After graduation, she joined a domestic pharmaceutical company in a sales position. Upon marrying her then-husband, who was also in a transferable sales position, she resigned.
After her resignation, she searched for work environments suitable for "relocating wives" but found it difficult to secure regular employment due to the near certainty of moving within a few years. She worked in several dispatch positions before starting freelance work in translation and interpretation. Subsequently, she received an offer from a Tokyo IT company to work as an exclusive interpreter and secretary to an executive. She later took on roles including executive secretary, corporate planning, and overseas business development, eventually becoming CEO.
In 2023, she returned to her hometown in Ogaki City, Gifu Prefecture, deciding to establish a business to empower women facing restrictions on job opportunities due to life stage changes. In 2024, she founded Blühen Inc., providing business support to companies nationwide and continuing to challenge societal gender gaps.
岐阜県大垣市生まれ。 東京外国語大学在学中、
アメリカのカリフォルニア大学サンディエゴ校、
ドイツのマールブルク大学に長期で留学を経験。
卒業後、国内製薬メーカーへ営業職で入社。同じく全国転勤のある
営業職をしていた元夫と結婚した際に退職。
退職後、”転勤族の妻”として働ける環境を模索するも、
数年後の引越しがほぼ確実となっている転勤族の妻は正規雇用での就職が難しく、
派遣社員として数カ所での仕事を経験後、フリーランスで翻訳・通訳を始める。
その後、東京のIT企業から役員つきの専属通訳兼秘書としてのオファーがあり、入社。
役員秘書、経営企画、海外事業開発責任者を経験後、
代表取締役CEOに就任。
2023年、地元岐阜県大垣市へ戻り、ライフステージの変化によって働く機会に
制約を受ける女性たちをエンパワーメントする事業を立ち上げることを決意、
2024年ブリューエン株式会社を設立、全国の企業の業務支援を行いながら、
社会のジェンダーギャップ解消へ挑戦し続けている。
Blühen Inc.
| Company Name | Blühen Inc. |
|---|---|
| Address | Room 514, Dream Core 6-52-16 Imajuku, Ogaki, Gifu 503-0807, Japan |
| Established | May 2024 |
| CEO | Yuko Tanaka |
| Capital | 12 million yen |
| Business | Eigoya-san – Crafting Words, Connecting People Lead Acquisition Support for Exhibitions – PATHOS Career Support Services for Global Talent – NEXT VISA AI Implementation and Ongoing Support – AI Ninjamaru-kun Kitchen Car Business KITCHEN WELLE |
