About us
Blühenについて
In Japan, many people still lose opportunities or find their choices limited because of “attributes” such as gender, nationality, or where they live. This is not an individual issue, but a significant loss created by the structure of society itself.
Blühen is committed to removing these invisible barriers and shining a light once again on talents that have gone unnoticed, working to maximize the diversity and potential of society as a whole.
“There was a break in my career due to marriage or relocation.” “I had to give up a position of responsibility because I could not balance it with childcare or caregiving.” “I have the skills, but no place to fully contribute because of family circumstances or location.”
There are many people in this country who carry such frustrations. Yet, even with differences in background and constraints of time or place, if the systems are redesigned, everyone can fully realize their abilities and receive the fair recognition and rewards they deserve.
Blühen works as part of the fabric of society to redesign the flow of work, information, and capital. Our goal is to create a world where there is no trade-off between personal life and career.
No matter how one’s life stage may change, we strive to build a future in which everyone can shine in their own way and receive fair recognition and value for who they are and what they contribute.
Mission / Vision / Value
Mission
Break conventions. Create a sustainable future.
“Women should be this way.” “It’s impossible because it’s rural.” “It’s difficult for foreigners.”
Our society is still surrounded by invisible walls of “what should be,” defined by others.
Blühen breaks these fixed notions and rebuilds systems where everyone can shine as they are,
creating sustainable social foundations that will carry on to the next generation.
Vision
Empowering everyone to choose their future.
Regardless of birthplace, gender, nationality, or life stage,
we envision a society where everyone can choose their own path.
Having options is the driving force that moves us forward.
Through our business, we deliver the power of choice into every individual’s hands.
Value
Co-Creation
Transform differences into collective strength.
Challenge
Take the first step into unexplored territory.
Diversity
Diverse perspectives create stronger solutions.
Sustainability
Build cycles that connect today to the future.
Integrity
Honest work for people and for the future.
Top message
A Future Where Everyone Can Shine,
Together, Let’s Step Forward.
"Expanding the choices available to each individual so they can live authentically is one of the keys to guiding society as a whole toward a richer and more sustainable future. With this belief at its core, Blühen strives to build a society where differences in gender, nationality, or changes in life stage are not treated as barriers to one’s career, but as opportunities to unlock new possibilities. We create flexible systems and values that empower people to transform life’s transitions into pathways for growth. Our aim is to create a society where everyone can fully realize their value. Rather than forcing a choice between personal life and career, we provide options that allow both to be equally respected and fulfilled. We seek to build a future where life’s turning points and changing circumstances are not constraints, but opportunities to discover new possibilities for themselves. This is the challenge we are committed to taking on. Blühen continues to challenge conventions. By crossing boundaries and connecting individual growth with social progress, we serve as a bridge between people and possibilities, creating a future the next generation can be proud of."
Blühen Inc.
| Company Name | Blühen Inc. |
|---|---|
| Address | 2-107-6 Higashi-machi, Ogaki City, Gifu Prefecture, 503-0802, Japan |
| Established | May 2024 |
| CEO | Yuko Tanaka |
| Capital | 1 million yen |
CEOYuko Tanaka
Born in Ogaki City, Gifu Prefecture. While studying at Tokyo University of Foreign Studies, she experienced long-term studies abroad at the University of California, San Diego, and Philipps-Universität Marburg in Germany. After graduation, she joined a domestic pharmaceutical company in a sales position. Upon marrying her then-husband, who was also in a transferable sales position, she resigned. After her resignation, she searched for work environments suitable for "relocating wives" but found it difficult to secure regular employment due to the near certainty of moving within a few years. She worked in several dispatch positions before starting freelance work in translation and interpretation. Subsequently, she received an offer from a Tokyo IT company to work as an exclusive interpreter and secretary to an executive. She later took on roles including executive secretary, corporate planning, and overseas business development, eventually becoming CEO. In 2023, she returned to her hometown in Ogaki City, Gifu Prefecture, deciding to establish a business to empower women facing restrictions on job opportunities due to life stage changes. In 2024, she founded Blühen Inc., providing business support to companies nationwide and continuing to challenge societal gender gaps.
